In the world of e-commerce, managing large volumes of products without losing focus on profitability and efficiency is a constant challenge. This is where Boostic.cloud marks a turning point, offering a data-driven solution that automates catalog analysis and segmentation, even with hundreds of thousands of products.
What does Boostic.cloud bring to your business?
Boostic.cloud is designed with the real needs of e-commerce managers and category managers in mind. Its strength lies in its ability to automatically segment catalogs based on real-time data, analyzing performance by category, brand, or custom tags. The goal? To deeply understand which products generate results, which have hidden potential, and where investment is being lost.
Its main advantages include:
- Smart clustering. Automatically groups products based on key metrics such as interactions, sales, clicks, advertising cost, or organic visibility.
- SEM and SEO optimization. Enables you to prioritize high-performing products and cut spending on those that don’t convert.
- Granular analysis. Offers precise diagnostics by category, brand, or individual product to support more accurate strategic decisions.
How does Boostic.cloud work? A data-driven approach
The process is simple yet powerful: Boostic.cloud integrates data from the main information sources of your e-commerce. It combines inputs from key tools such as Google Analytics 4, Google Ads, e-commerce platforms (Shopify, PrestaShop, Magento), and Google Merchant. This includes data on user interactions, SEO and SEM metrics, sales, returns, and inventory.
Once collected, the data is integrated into a centralized model that generates a detailed profile for each product. This profile includes 17 key metrics (such as clicks, conversions, ad spend, and more) alongside core product metadata like brand, category, custom tags, stock level, and other relevant attributes. This enables deep and actionable performance evaluation for every product.
Product clustering: the heart of Boostic’s analysis
Intelligence clustering is one of Boostic.cloud’s most distinctive features and the core of its data-driven approach. It transforms a product catalog into an organized, actionable structure, enabling strategic decisions that directly impact business performance.
How does Boostic’s clustering work?
It uses advanced algorithms to intelligently classify products into 6 clusters:
- Champions. High-revenue products with strong or medium potential for attracting traffic and interaction. Typically, they have moderate to high paid media costs, reflecting high demand and market competitiveness.
- Hidden Potential. Well-performing products in terms of revenue, but with room to grow in interactions. Some sell with almost no investment, while others have low interaction despite good revenue and can scale with more investment or improvements.
- Conversion Opportunities. Products with high potential (impressions, clicks, or add-to-carts) but low sales. They may require adjustments in pricing, marketing campaigns, SEO, or product detail pages (PDPs) to improve conversions.
- Inactive Assets. Products with no sales activity and minimal or no interaction (like Add to Cart) during the analyzed period. These often represent a significant portion of the catalog.
- Outliers. Products with extreme performance values—usually high costs but no conversions. They attract lots of clicks or have a high CPC with no results, making them a priority for budget control.
- Back Catalog. Products that aren’t best-sellers or highly visible, but make up a large part of the catalog. Though they have moderate to low performance, their volume significantly impacts total revenue.
This classification is based on the analysis of 3 key axes:
- Conversion Potential. Based on metrics like Add to Cart and total impressions, identifying products with high customer interaction.
- SEO Potential. Based on organic impressions and clicks, helping identify opportunities to boost organic traffic.
- Profitability. Calculated through sales, revenue, and advertising cost (SEM), measuring product efficiency.
Processed data is automatically grouped using dynamic thresholds tailored to the specific catalog, ensuring accurate and useful classifications for e-commerce teams.
Boostic.cloud also offers advanced sub-clustering, allowing deeper analysis of specific patterns. For instance, within the Hidden Potential cluster, products can be segmented by organic performance or acquisition costs—enabling specialized SEO or SEM analysis. Custom filters can also be applied to specific categories or brands.
Boostic’s automated clustering not only simplifies interpreting complex data but also enables precise, tailored strategies, maximizing ROI and cutting down on manual analysis time.
Benefits of automated clustering
One of the biggest advantages of Boostic.cloud’s automated clustering is that it greatly simplifies catalog performance analysis. This makes the tool accessible for e-commerce businesses of all sizes and significantly reduces the time and resources required for complex data analysis and clustering. And there’s even more:
Marketing strategy optimization:
You’ll be able to identify which products have the best ROAS, which ones need positioning adjustments, and where visibility issues are hurting organic performance. Plus, Boostic can automatically export cluster data to Google Ads via a complementary feed, enabling precise campaign segmentation. This allows you to strategically include or exclude products from campaigns based on their cluster, focusing investment on top performers and reducing spend on low-impact products.
Hidden opportunity detection:
Products with high interest but low sales (Conversion Opportunities) or high-performing yet underexposed products (Hidden Potential) become easy to spot, allowing you to take quick action to unlock their potential.
Diagnostics and continuous improvement:
Boostic.cloud enables fast reaction to market changes through its scalable and up-to-date analysis capabilities. Its smart product clustering provides a clear overview of the most profitable categories and brands, supporting strategic, data-based decisions.
Boostic.cloud use cases
Boostic.cloud’s use cases show how clustering and advanced analytics can transform SEM and SEO campaign management. Here’s how it can be applied:
SEM campaign optimization:
Boostic.cloud helps identify which products have the best ROAS, which need repositioning, and where visibility issues are impacting performance. Thanks to its Google Ads integration, you can use cluster and sub-cluster data to automatically segment campaigns in a data-driven way.
This leads to smarter strategic decisions. For example, an e-commerce store could reallocate budget from high-cost, low-performing products to those that could scale quickly with proper investment, significantly improving ROI.
Data-driven SEO strategies:
By analyzing clusters like Hidden Potential and Conversion Opportunities, you can identify products with strong organic potential. With optimized titles, descriptions, and content, they can improve both traffic and conversion rates.
For instance, products with a high CTR in search results but low sales may benefit from enhancements to their product detail pages (PDPs).
Inventory management and cross-selling:
Clusters like Back Catalog can help plan inventory strategies to avoid unnecessary stock buildup. The analysis also reveals cross-selling opportunities for complementary products.
Boostic.cloud case studies
Now that you know what Boostic.cloud is, what can it actually achieve?
One of the latest success stories involves an e-commerce site with over 300,000 products. After implementing Boostic’s automated product analysis and classification system, the company achieved:
- 64% increase in captured clicks
- 40% improvement in add-to-cart events
- 50% reduction in ad spend on non-converting products
This helped maximize ROI and refocus the budget on high-potential segments. The case demonstrates how Boostic can scale its analytical intelligence across massive catalogs, turning scattered data into strategic decisions that drive real results.
Choosing Boostic.cloud: A new era for your e-commerce
Boostic.cloud presents itself as a revolutionary solution for e-commerce catalog optimization and analysis. By combining smart clustering, advanced analytics, and automation, it delivers tangible results.
Its ability to deeply segment and analyze data empowers e-commerce managers and category managers to make strategic decisions based on solid insights.
Thanks to its data-driven approach, Boostic not only simplifies the interpretation of complex data but also brings advanced tools to businesses of all sizes, optimizing resources and maximizing ROI.
If you’re looking to transform your catalog and unlock unforgettable results, Boostic.cloud is the tool you’ve been waiting for. Discover the power of smart clustering today.
