Your new digital analytics solution that collects, integrates and crosses in one place the main sources of information about your business.

All your business data is accessible and usable by all your teams in a safe and secure manner: user behavior, sales, marketing, inventory, catalog, logistics…

Do you want to know more?

Bet on the new data driven tool

Binnacle will help you to:

Integrate your business data: all your ecommerce information cross- referenced in one place.
Save time: forget about dealing with multiple applications and Excel spreadsheets.
Increase CRO and ROI: improve your ecommerce performance with data driven decisions.

An analytics Saas for your digital business where you can measure results

The goal of Binnacle Data is to be able to answer quickly and accurately to all kind of questions and aspects of your business thanks to data integration.

What is the best-selling product on Sundays?
Through which channels the users who have purchased a certain product arrived?
What other products have they seen or purchased?
How long did it take them to complete the purchase?
How many of them were customers and had seen or purchased something before?

Binnacle Data centralizes access to your business data and integrates it under a single model, streamlining and accelerating the monitoring of strategies and the generation and automation of reports.

Your own team of data engineers and data scientists.
All your business data in one place: all data sources integrated and ready to use.
Data and conclusions when you need them: in real time, clean and quick access.
Be the owner of your data: your data in your own data warehouse in the cloud.
Comply with legal requirements of information security and privacy.

The solution that you need to strengthen your company with data driven decisions based on in-depth, up-to-date and quality information about the behavior of your customers and your business.

Automation, integration and quality control of the most useful data sources for your business.

- Customer behavior
- Sales (ecommerce, ERP, marketplaces…)
- Catalog and inventory
- Shipping and logistics
- Advertising and SEO

Business intelligence ready to use:

- Integrated BI tools
- Dashboard templates
- Advanced analysis tools

Automatic and predictive analysis for the automatic classification and segmentation of clients

Access to information through a unified, ready-to-use data model

- Intuitive and well documented
- Easy access for all operating systems
- Customizable

Advanced analytics tool:

- Advanced consumer and product analysis
- Advanced customer segmentation
- Automatic customer profiling
- Anomaly and trend detection and analysis

How do we do it?

Web+App → customer behavior

Customer behavior

Marketplaces+ERP → Sales

Sales

E-commerce + categories + inventory → Catalog

Catalog

Products + shipments + logistics → Logistic

Logistic

Advertisements + SEO → Advertising

Advertising

Sector + contests → Benchmarking

Benchmarking

Customized dashboard and reports

Answer any questions about the business

Advanced analytical tools

Data activation in external tools

External BI tools