To support your Christmas campaigns, Binnacle Data comes packed with important new features in digital analytics.
Today, we’re introducing two of the most important recent additions: Smart Monitoring and Integrated Product Analysis.
Discover key insights with Smart Monitoring
The first innovation, Smart Monitoring, marks a turning point in Binnacle Data’s capabilities to work proactively on your behalf. With this feature, Binnacle continuously and automatically monitors your digital business to alert you as early as possible about relevant changes, whether positive or negative.
Binnacle is able to automatically monitor and analyze 6 different types of elements (products, digital advertising campaigns, visited pages, landing pages, traffic sources, and SEO searches) and a total of 20 different metrics to detect significant trend changes. When such changes occur, it notifies you so you can analyze them in detail and make fast, tactical decisions.
This gives you real-time information to fix problems (if a negative trend is detected) or seize opportunities (if a positive trend appears).
It’s worth noting that Binnacle models data individually for each product, each SEO search, each campaign, and more, detecting significant changes for each one separately. This provides a level of analytical depth that traditional methods simply can’t achieve.
Achieve integrated Product Analysis to make better decisions
To complement Smart Monitoring, we’ve also added a new package of product analysis dashboards to Binnacle. These dashboards work together to offer a much deeper and more integrated understanding of what’s happening with your digital business’s products.
Visualize combined data from multiple sources for greater reliability
Binnacle Data automatically combines the three major sources of product information: GA4 (product views, add-to-carts, etc.), the e-commerce backend (sales, returns, etc.), and Google Merchant. This provides a fully integrated and unified view of what’s really going on.
This new functionality allows for the integrated analysis of customer journeys and purchasing data, while also fine-tuning the conversion attribution model. All without switching platforms or building complex dashboards using external tools.
Easily measure product profitability
We’re excited to highlight the Performance Insights dashboard, which delivers actionable insights about which products are performing especially well or poorly, across several dimensions.
For example: products with a low sales-to-visibility ratio on Google Merchant, or whose costs on Google Merchant are too high relative to their returns.
Spot product performance issues through outlier data
Binnacle automatically analyzes and models your digital business data, generating product segments based on multiple metrics (sales, traffic, attention capture in Google Merchant, etc.) and focuses particularly on the most extreme segments.
This gives you direct insights into your products:
- On one hand, those performing exceptionally well, which might benefit from additional traffic to boost results even further.
- On the other, those underperforming, perhaps getting a lot of traffic but converting poorly, and which may require immediate attention.
Binnacle Data is a digital analytics platform designed to fill the information gaps that other tools leave behind. One of its main goals is to enable fast, simple analysis of digital businesses to maximize economic performance through data-driven insights.
Developed and supported by analysts at Galician full-digital agency Redegal, Binnacle helps you go further than conventional analytics platforms.
How far do you want to go? Get in touch with our team today.
