In this pill we briefly present a new package of product analysis dashboards with which, through the combined analysis of metrics from multiple sources of information (GA4, backoffice and Google Merchant), Binnacle significantly increases its analysis capacity and interpretation of what is happening with the products of an e-commerce. Particularly noteworthy is the ‘Performance Insights’ dashboard, which gives us direct clues as to which products perform particularly well, or poorly, in various different aspects and combinations. Thus giving us directly actionable information, with which to work tactically and strategically
